CogniDiet Online Launch
CogniDiet Online Launch
GOAL:
Drive People to Sign up for On-line Program.
ROLE:
Director, Editor, Motion Graphics Designer
Challenges
Solutions
Video needed to be both fun yet credible.
- With a very saturated color palette, the possibility of it reading as too youthful always exists. Including the clinical trial statistics as well as the founder’s credentials helps to sell success and credibility.
The existing logo did not visually fit branding.
- The existing logo made it difficult to understand that this was a diet involving the brain. We gave the logo a major overhaul to instantly visually register that it was a diet program for women, involving the brain.
We needed to eliminate the possibility that our use of stock photography made the video look disjointed.
- A consistent font and color palette unified the stock photos to present a consistent product.
Needed to emphasize that this is an online program.
- In addition to verbal cues, we included a mobile phone and the visual of a person pressing navigation buttons to help sell the message that this program is available online.
With the voiceover being performed by a non-native English-speaking person, there is a risk of an audience not being able to understand the video’s message.
- We added subtitles for clarity of spoken word.
Challenges
Video needed to be both fun yet credible.
The existing logo did not visually fit branding.
We needed to eliminate the possibility that our use of stock photography made the video look disjointed.
With the voiceover being performed by a non-native English-speaking person, there is a risk of an audience not being able to understand the video’s message.
Solutions
- With a very saturated color palette, the possibility of it reading as too youthful always exists. Including the clinical trial statistics as well as the founder’s credentials helps to sell success and credibility.
- The existing logo made it difficult to understand that this was a diet involving the brain. We gave the logo a major overhaul to instantly visually register that it was a diet program for women, involving the brain.
- A consistent font and color palette unified the stock photos to present a consistent product.
- In addition to verbal cues, we included a mobile phone and the visual of a person pressing navigation buttons to help sell the message that this program is available online.
- We added subtitles for clarity of spoken word.