Leaping Dog Art Studios

GOAL:

Deliver a promotional video to highlight the vibrant programs and events at this art studio emphasizing the inclusiveness of an all-age boutique experience.

ROLE:

producer, director, editor, motion graphics designer

Challenges

Solutions

Talent had interviews that rambled with lots of ums.

  • Plan multiple interviews in pre-production so that there are plenty of soundbites to choose from.
  • Edit audio in a way that highlights great information.
  • Have plenty of Broll to cover up the cuts.

Capture the many services offered while keeping the storyline cohesive.

  • Plan in advance by scripting out the audio bites and video on paper first to ensure that subjects important to client will be captured in a way that anyone can understand.

Capture the youthful feel without making it a children’s piece.

  • Infuse the piece with intelligent motion graphics and use of Broll. Choice of music comes into play here too.