{"id":1071,"date":"2023-08-14T19:18:34","date_gmt":"2023-08-14T19:18:34","guid":{"rendered":"https:\/\/locomotionmm.com\/staging\/9749\/?page_id=1071"},"modified":"2023-08-23T12:51:13","modified_gmt":"2023-08-23T12:51:13","slug":"cognidiet-online-launch","status":"publish","type":"page","link":"https:\/\/locomotionmm.com\/staging\/9749\/cognidiet-online-launch\/","title":{"rendered":"CogniDiet Online Launch"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/locomotionmm.com\/staging\/9749\/wp-content\/uploads\/2023\/08\/headerimagefor-about-page-1024&#215;576-1.png&#8221; title_text=&#8221;headerimagefor about page&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#E2FC75&#8243; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>GOAL:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Drive People to Sign up for On-line Program.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#E2FC75&#8243; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;21px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>ROLE:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; 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border_radii=&#8221;off|5px|5px||1px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#E2FC75&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Challenges<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFC34A&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;off|5px|5px||&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#E2FC75&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Solutions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Video needed to be both fun yet credible.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>With a very saturated color palette, the possibility of it reading as too youthful always exists. Including the clinical trial statistics as well as the founder\u2019s credentials helps to sell success and credibility.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The existing logo did not visually fit branding.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The existing logo made it difficult to understand that this was a diet involving the brain. We gave the logo a major overhaul to instantly visually register that it was a diet program for women, involving the brain.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; 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text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>A consistent font and color palette unified the stock photos to present a consistent product.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Needed to emphasize that this is an online program.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>In addition to verbal cues, we included a mobile phone and the visual of a person pressing navigation buttons to help sell the message that this program is available online.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>With the voiceover being performed by a non-native English-speaking person, there is a risk of an audience not being able to understand the video\u2019s message.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>We added subtitles for clarity of spoken word.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;250ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFC34A&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;off|5px|5px||1px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#E2FC75&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Challenges<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Video needed to be both fun yet credible.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The existing logo did not visually fit branding.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We needed to eliminate the possibility that our use of stock photography made the video look disjointed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With the voiceover being performed by a non-native English-speaking person, there is a risk of an audience not being able to understand the video\u2019s message.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_line_height=&#8221;1.2em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; 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disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_delay=&#8221;300ms&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFC34A&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; border_radii=&#8221;off|5px|5px||1px&#8221; border_width_bottom=&#8221;3px&#8221; border_color_bottom=&#8221;#E2FC75&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Solutions<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>With a very saturated color palette, the possibility of it reading as too youthful always exists. Including the clinical trial statistics as well as the founder\u2019s credentials helps to sell success and credibility.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>The existing logo made it difficult to understand that this was a diet involving the brain. We gave the logo a major overhaul to instantly visually register that it was a diet program for women, involving the brain.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>A consistent font and color palette unified the stock photos to present a consistent product.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>In addition to verbal cues, we included a mobile phone and the visual of a person pressing navigation buttons to help sell the message that this program is available online.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#0A0200&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;|25px||25px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>We added subtitles for clarity of spoken word.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOAL:Drive People to Sign up for On-line Program.ROLE:Director, Editor, Motion Graphics DesignerChallengesSolutionsVideo needed to be both fun yet credible. 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